Sound is also strategic communication.
Each brand has its own identity which is created through images, colors and words. And also through sound and music.
The most important sound element to communicate the identity of a brand is the audio logo.
An audio logo has a specific purpose, which is to remain in the memory of those who are actively or passively listening.
Sound branding is the study and the creation of how a particular sound or a very short musical theme can become a hook able to bring the thought subconsciously and automatically to a particular brand.
The audio logo is a powerful marketing tool, used a lot in the TV and radio industry that we create for our clients with extreme meticulousness and sound research.
The process of creating an audio logo is defined in detail, and happens alongside the client in order to capture perfectly the core of the brand and transform these values in a few seconds of sound.